Privacy policy

Privacy Policy for PlaymakerAI

1. Introduction and Data Controller

This policy describes how Football Analytics Sweden AB, reg. no. 559072-4067, Götgatan 78, 118 30 Stockholm ("we", "us", operating under the brand "PlaymakerAI"), collects, uses, and protects your personal data when you use our services, including PlaymakerAI Fantasy Allsvenskan Pro.

We are committed to protecting your privacy and handle all data in accordance with applicable data protection legislation (GDPR). Football Analytics Sweden AB is the data controller for the processing described in this policy.

2. What Personal Data We Collect

When you create an account, make a purchase, or communicate with us, we may collect the following data:

Contact and Identity Information: Name, email address, and any login credentials.
Payment Information: Transaction history and receipts. (Please note that the actual card details are securely handled by our payment provider, e.g., Stripe/Swish, and are not stored in plaintext by us).
Technical and Usage Data: IP address, device information, log data, and information regarding how you interact with the Service and our analytics.
Communication: Email messages or chat logs when you contact our customer support.

3. Why We Process Your Data (Purposes and Legal Basis)

We process your personal data for the following purposes:

To Provide the Service (Performance of a Contract): To create your account, grant you access to premium data, manage your Season Pass, and ensure login functionality.
To Process Payments (Performance of a Contract / Legal Obligation): To complete your purchase and retain documentation required by the Swedish Accounting Act.
For Customer Support (Legitimate Interest / Performance of a Contract): To answer questions, handle complaints, and resolve technical issues.
To Improve the Service and Prevent Misuse (Legitimate Interest): To analyze how the platform is used, prevent unauthorized account sharing, or prohibit the unauthorized scraping of data (bots).
For Marketing and Newsletters (Consent / Legitimate Interest): To send you relevant news, offers, and information about PlaymakerAI via email. You can unsubscribe from these mailings at any time via an unsubscribe link in the email.

4. How Long We Retain Your Data

We only retain your personal data for as long as necessary to fulfill the purposes for which it was collected.

Account Data: Retained for as long as you have an active account with us. If your account is inactive for an extended period, or if you request its deletion, the data will be anonymized or deleted.
Payment and Transaction Data: Retained for up to seven (7) years in accordance with the requirements of the Swedish Accounting Act.

5. Sharing of Personal Data

We never sell your personal data to third parties. However, we may need to share your data with carefully selected partners (data processors) to deliver the Service. These include:

Providers of payment solutions (e.g., Stripe).
Providers of server hosting and cloud services.
Systems for managing customer service inquiries and email distribution (e.g., Mailchimp for newsletters). Note: If the provider transfers data outside the EU/EEA, we ensure this is done in accordance with applicable data protection regulations, such as through the EU Commission's Standard Contractual Clauses. All our partners are obligated to comply with the GDPR and only process data according to our strict instructions.

All our partners are obligated to comply with the GDPR and only process data according to our strict instructions.

6. Your Rights

Under the GDPR, you have several rights regarding your personal data:

Right of Access: You have the right to request a copy of the data we hold about you.
Right to Rectification: You can ask us to correct inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): Under certain circumstances, you can request that we delete your data (with the exception of data we are legally required to retain).
Right to Object and Restrict Processing: You can object to your data being used for direct marketing or ask us to restrict the processing of it. (For newsletters, you can easily unsubscribe directly via the link in the email).

To exercise your rights, please contact us via email at the address below.

7. Complaints

If you believe that we are handling your personal data incorrectly, you have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY), which is the Swedish supervisory authority.

8. Contact Information

If you have any questions regarding this privacy policy or our handling of personal data, please contact us:

Company: Football Analytics Sweden AB (PlaymakerAI)
Organization Number: 559072-4067
Address: Götgatan 78, 118 30 Stockholm
Email: info@playmaker.ai